India, with its rising
population is a country where nearly 50% of the population are below the age of
25 and more than 60% are below the age of 25 which clearly indicates a rising
vibrant population in the days to come. At present almost 350 million Indians
are under 15 years of age which provides adequate prospects for growth and
development of various sectors. Football is the second most popular sport in
the country. With the taking place of the Indian Super League (ISL), the youth
of the country on a broader context started developing a genuine interest about
Indian Football. Reliance Foundation one of the largest business conglomerates
of the country initiated their investments in football since then and it kept
on changing tracks both at premiere and grassroots level. According to TAM
viewership data during the FIFA World Cup 2010, a whopping 20 Million viewers
watched the global football tournament in India, which was a 35% rise from FIFA
World Cup viewership in 2006. Youth Football Academies are opening up in
various metropolitans to cater to the needs of the young footballers in order
to produce quality players for the nation. Henceforth, platforms like ISL and
I-League are constantly striving to create an opportunitiy for young players in
developing their game skills and tactics. Corporate Investments pave a firm way
in creating such a scenario in driving the young players to the field and
provding them an acknowledgement to make the show run. National and
International Brands, the likes of which exists; Adidas, Nike, Puma,Audi,
Coca-Cola, Pepsi, Kingfisher, JSW, Tata to name a few have invested in Indian
Soccer which certainly promises a bright future for Indian Football.
After the staging of
the U-17 Fifa World Cup in India, it’s quite sure that the country has the
ability and proficiency to administer one of th biggest championships in
football. Along with that bigger and better Corporate Investors were able to
build relationships with the executive bodies of the country to benefit the
preceding years of Indian Football.
These days the sports industry has emerged as one of the most lucrative options in India as well. Students are moving more towards getting an education in sports. Sports Management Courses from National Academy of Sports Management is a good institute that involves managing and organizing leagues/ events/ players and requires skills related to planning, organizing, budgeting, leading, and evaluating a sports event or activity.
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At today's high level of sports achievements in the world, and the application of sports science and technology, more attention is paid to human resource management in sport and business positions in sports organizations.
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