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Sponsorship in Indian Football

Sponsorship in Indian Football has gone a long way since some years. Since the original National Football League, the Indian league has always been sponsored. When the I-League began in 2007 the last sponsor from the old National Football League, ONGC, where brought in as the sponsors, making the league be known as the ONGC I-League. However, after the 2010–11 seasons, the deal with ONGC was not renewed and the I-League was left without a sponsorship deal till 2013. On 24 September 2013, it was announced that telecommunications company, Airtel would be the new title sponsor of the I-League, thus making the league known as the Airtel I-League. In December 2014, it was announced that Hero MotoCorp would replace Airtel as the title sponsor for the league and hence the league would be known has Hero I-League.

The Indian Super League (ISL) which is much of a rage since its inception has bagged some mind blogging sponsorships from Hero Motor Corp. Hero MotoCorp has renewed its association with the Star India and IMG Reliance-promoted Indian Super League (ISL) for another three years, tripling its investment in the domestic football tournament. On board since the league's launch in 2014, Hero's previous deal with ISL was valued at $8 million (around 51 crore) for three years. The renewed deal is estimated at $25 mn (Rs 160 crore) for another three years. 
We hope that the Indian Football gets a boost in the years to come and drives in bigger and larger revenues which will take Indian Football forward.

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