India, with its rising population is a country where nearly 50% of the population are below the age of 25 and more than 60% are below the age of 25 which clearly indicates a rising vibrant population in the days to come. At present almost 350 million Indians are under 15 years of age which provides adequate prospects for growth and development of various sectors. Football is the second most popular sport in the country. With the taking place of the Indian Super League (ISL), the youth of the country on a broader context started developing a genuine interest about Indian Football. Reliance Foundation one of the largest business conglomerates of the country initiated their investments in football since then and it kept on changing tracks both at premiere and grassroots level. According to TAM viewership data during the FIFA World Cup 2010, a whopping 20 Million viewers watched the global football tournament in India, which was a 35% rise from FIFA World Cup viewership in 2006. You...