Ideas Sports Management Group : From Grassroot to Limelight

FIFA’s Director of Marketing Division, Thierry Weil, believes India is a “sleeping giant” for the growth of football, and that the country is also an important emerging market for the sport commercially. Weil is on an India visit to meet with prospective commercial partners as the country is gearing up to host the FIFA Under-17 World Cup next year. Research indicates that the commercial power is now shifting to Asia, and India and China are the key powerhouses…India is a sleeping giant for football. The Indian companies already understand that football is growing very fast in India. But there is a difference between china and ISL, while china is attracting big names at their prime stages of 24-25years, ISL pulled of players who were at the later stages of their career. Even in EPL during 1990’s small steps were taken which are giving fruits today. Football is a business, that’s the way you have to look at it. From football club to others, everyone wants to make money. Th...

Sport is regarded as one of the largest industries globally in terms of employment and revenue. The Business of Sports is a multi-billion dollar global industry propelled by enormous consumer demand. The sports business means many different things to different people. This is a truly global industry, and sports stir up deep passion within spectators and players alike in countries around the world. The growth and development of the Indian sport industry is creating opportunities for management professionals in a wide variety of settings. Boosted by initiatives such as professional leagues of developed sports, commercialization of underdeveloped sports, professionalization of heritage sports and increased corporate sector investments, sports industry expects a faster growth in shorter time frame. The establishment of a sports industry in India can reap rich dividends in different segments. Employment and the massive market opportunities which will open up within this industry wil...

Sports in India is shaping up in a new way, while the business associated with it are reaching far greater heights. I t is not as if Indian football clubs have nobody to back them. Some examples stand out. Kingfisher sponsors East Bengal Club, while McDowell's sponsors Mohun Bagan Athletic Club. Aircel is the title sponsor for the Shillong Lajong Club, Airtel was the sponsor of I League. There are others that are sponsored by compa nies such as ONGC and Coca Cola, with companies Reliance, Hero Motocorp, ozone group, HTC, Muthoot Pappachan, Amul, Servo, Apollo,Samsung all are coming up to sponsor Indian football. On ground sponsorship in Indian football has increased from 85M to 145M, between 2008 to 2013, to closing around 400Cr from ISL sponsorship in 2018 with various activities of these companies at ground level to connect with customers.   The business opportunity is increasing in Indian football and many more corporates getting into football. Along with this the ...

India was always regarded as a ‘non-footballing’ nation across the globe due to its poor performance in the international arena. But little did the world know that Indian National Football Team started playing the game in the summer of 1938 and went on to win 2 gold medals in Asian games and getting a fourth place in 1956 summer Olympic games. India also got the opportunity to play the 1950 FIFA WORLD CUP, which was later failed to concrete. And talking about the Indian club football, it holds even more glorious history. Mohun Bagan is regarded as one of the oldest club in the world, forming in the year 1889 and they set a benchmark as the first Indian club to beat a British team in the historic 1911 IFA SHIELD final. Another city rival East Bengal was formed in 1920 and the rivalry of these two clubs went on to become as one of the biggest football rivalry in Asia. The Kolkata Derby or what the local say ‘BORO MATCH’ holds a place in the list of FIFA’s classic rivalry list. F...